Film News: FujiFilm, the end is nigh
I can hear the haunting wails of Freddie Mercury going “another one bites the dust” as I read the latest news from our friends over at Fujifilm. That is if you can even call them Fuji”film” anymore as more film stock and formats are being systematically eradicated in a blatant act of filmocide. Imagine General Motors not manufacturing cars anymore.
Here is a screen shot from their Japanese site detailing the next round of cuts like people working in finance circa 2008.
The first round begins in March 2018 and includes several 3 and 5 packs of film being sent to the gulags.
- Fujicolor Superia X-Tra 400, 24 exposure, 3 packs
- Fujicolor Superia X-Tra 400, 36 exposure, 3 packs
- Fujichrome Velvia 50, Professional, 36 exposure, 5 packs
- Fujichrome Velvia 100, Professional, 36 exposure, 5 packs
- Fujichrome Provia 100F, Professional, 36 exposure, 5 packs
As well all know from history, killing off packs is a telltale sign that the film is no longer being produced and they will just milk the remaining stock as singles. You nature photographers had better stock up on Velvia while you can.
May of 2018 is where we start to see the actual killing off of certain stocks:
- Fujicolor Natura 1600, 36 exposures, individual rolls
- Fujicolor 1600 Single Use Cameras (39 and 27 exposures)
- Neopan 100 Acros 4×5 (20 pieces)
- Neopan 100 Acros 8×10 (20 pieces)
As foreshadowed by the elimination of Natura 1600 packs last year, it’s gone for good now in 7 months. Such a shame since it’s gathered quite the cult following. Large format photographers will also be getting a kick in the nads with the demise of Neopan 100 Acros. At this rate, they will supply no more film outside of Instax to the industry within 2 years.
Sad news indeed as the silver halide cleansing continues. Hell, I’m still mourning the grisly murder of Neopan 1600 seven years ago. It’s a bit like a broken record every year as we see options dwindle but the realization that the end is indeed nigh is heartbreaking to say the least. If Fujifilm is dead set on abandoning it’s DNA and the loyal customers that made it a household name, it should choose an identity that reflects that.